Growth is a system.
We build it.
Digital Peax runs performance marketing, SEO, and analytics for ambitious companies, instrumented end to end by a deeply technical team. Every euro tracked. Every decision traced to the metric that moved it.
Three disciplines, one measurement layer.
Paid, organic, and analytics wired into a single pipeline, so growth compounds instead of leaking between channels.
Performance Marketing
Full-funnel paid media on Google, Meta, and beyond, tuned for ROAS rather than impressions. Budget follows what works, automatically.
SEO, GEO & AEO
Rank on Google and get cited by AI answers. Technical SEO plus generative and answer-engine optimization, built into one durable channel.
Web & App Analytics
Measurement architecture, dashboards, and attribution you can trust. We turn the numbers behind your traffic into decisions.
A technical team that happens to do marketing.
Our team comes from software, finance, and insurance, fields where being wrong is expensive. That rigor is the product: no black boxes, no hand-waving, just systems you can inspect.
Spend drifted to a broad campaign with 2.3× higher CPA. Shifting 30% back to "Brand · Exact" recovers CAC within the week. Drafting the change now.
We didn't adopt AI. We built it.
Odaq is our own AI marketing platform. It plugs into GA4, Google Ads, Meta, Search Console and more, with new integrations shipping constantly, then pairs live data with your brand voice to ship analyses, dashboards, and copy with zero invented numbers. Our team runs every account on it, so you get more signal and far less busywork. The SEO agent is shipping now.
Explore Odaq ↗A pipeline, not a one-off launch.
Every engagement runs the same disciplined loop, then repeats, getting sharper with each pass.
Analyze
Market, competitor, and funnel analysis to find where growth is actually stuck.
Architect
Build the measurement layer and channel strategy before a euro is spent.
Optimize
Continuous testing and reallocation toward whatever compounds fastest.
Report
Automated dashboards plus a human readout, so the next loop starts smarter.
A small, senior team of specialists.
A senior team across Istanbul and London. You work directly with the people who do the work, in English or Turkish.
Meet the team ↗


Field notes on growth, measured.
We publish what we learn: attribution, channel economics, and the occasional strong opinion.
GA4 in 2026: the tracking setup we actually trust
Why your ROAS is lying to you, and how to fix attribution
ChatGPT Ads: an early field report
The Peax Brief
One sharp idea on data-driven growth, every other week. No spam, unsubscribe anytime.
Ready to grow on purpose?
Tell us where growth is leaking and we'll map exactly what we'd do about it. A free, no-obligation strategy session with the people who'd run your account.